2019年加入南方科技大学商学院，主要研究方向包括社交网络用户行为，开放式创新社区，知识贡献等。

教育背景：

2013-2019 香港大学 经济与工商管理学院

2011-2013 北京大学 信息管理系

2008-2011 广东外语外贸大学 高级翻译学院

2007-2011广东外语外贸大学 信息科学与技术学院

社交网络用户行为
开放式创新社区
电子商务
知识贡献

代表期刊论文：
1.Akarhade Prasanna,  Tim Summers,  Xiao Fang Cai, Happy Cow Ice Cream: Data-Driven Sales Forecasting.(2019). Harvard Business Review.

2.Mi Zhou, Xiaofang Cai, Qian Liu, Weiguo Fan, Examining continuance use on social network and micro-blogging sites: Different roles of self-image and peer influence, International Journal of Information Management. 47 (2019) 215–232. (SCI/SSCI, 2017: 2-year Impact Factor = 4.516, 5-year Impact Factor = 4.810)

国际会议组织工作：

为2018年12月香港中文大学举办的“Conference on Case-based teaching under the Current Changing Higher Education”特邀演讲嘉宾，主题为：“Teaching Time Series and Visualization Techniques: The Experience of Happy Cow Ice Cream Case”。

(https://chuktesting.000webhostapp.com/2018/10/conference-on-case-teaching-and-learning-in-dec-2018)

期刊审稿人:

• Journal of the Association for Information Systems

• Internet Research

• Electronic Commerce Research and Applications

• Information & Management

• Information Technology & People (IT&People)

• International Journal of Information Management

会议审稿人:

• International Conference for Information Systems (ICIS)

• Organizational Communication and Information Systems (OCIS), Annual Meeting of Academy of Management

• China Summer Workshop on Information Systems (CSWIM)

• Cross Strait Conference of Information Management Development and Strategy (CSIM)

• Hawaii International Conference on System Sciences (HICSS)

• The Pacific Asia Conference on Information Systems (PACIS)

mini track副编辑: Human behavior and IS in PACIS 2019

项目委员会委员: CSWIM 2019